Find focus. Get clarity. Move forward confidently.

A focused reset for brands who feel visually scattered.

This is for founders who feel visually stuck, inconsistent, or unsure how to articulate their brand’s aesthetic — even if they have good taste.

This is a short-term, high-impact consulting engagement designed to bring immediate clarity to your brand’s visual direction.

We’ll step back from individual posts or pages and look at the bigger picture: what your brand stands for, how it currently looks, and what needs to shift in order to feel more intentional and cohesive.

What’s included:

• Brand & Aesthetic Deep-Dive: One-on-one conversation (1.5 - 2 hour call) to uncover your brand values, goals, and the visual language you want to communicate.

• Visual Audit: Review of existing imagery across website, social media, campaigns, and any other touchpoints. I’ll identify what’s working, what’s inconsistent, and what’s missing.

• Curated References: A collection of mood boards, images, and examples that illustrate your ideal visual direction and help hone in on brand pillars.

• Written Visual Guidelines: Clear, actionable recommendations for photography, content, and campaigns that reflect your brand values.

• Next Steps Roadmap: Prioritized suggestions for what to create, what to stop creating, and where to focus efforts moving forward.

Investment: $2,000 (one-time project)

Optional add-ons:

• Founder Aesthetic Clarity Session: $550

Why it matters:
This is perfect for brands that feel visually fragmented or are preparing for growth. It creates clarity and confidence, so you know exactly what your brand should look and feel like.

Perfect for:

• Solo founders or early-stage brands

• Pre-launch or pre-rebrand visual strategy

• Brands ready to step back and see the bigger picture

Ongoing visual leadership without hiring in-house.

I work alongside you as your brand’s visual decision-maker on a monthly basis, helping guide creative choices as they come up — from imagery and shoots to website updates and launches.

This is collaborative, calm, and intentional. You’ll have a trusted creative partner who understands your brand and helps keep everything aligned over time.

What’s included:

• Ongoing Visual Guidance: Feedback on imagery, content, campaigns, and website updates to ensure every creative decision aligns with your brand vision.

• Image Curation: Selection and sequencing of photos or content for campaigns, website, or social media.

• Creative Direction for Shoots & Campaigns: Concept development, shot lists, styling recommendations, and guidance on executing visuals with cohesion.

• Collaborator Alignment: Guidance for external creatives (photographers, videographers, web designers) to keep everyone on the same page.

• Strategic Touchpoints: Monthly check-ins, asynchronous feedback, or as-needed support to maintain visual consistency and momentum.

• Short, distilled meeting notes and directional write-ups

Investment: $3,000 – $4,500 per month (three-month minimum)

Why it matters:
Ongoing direction ensures your brand looks consistent, professional, and intentional — without you having to make every creative decision yourself.

Perfect for:

• Growing brands seeking visual consistency

• Teams juggling multiple creatives or projects

• Founders feeling stretched thin by visual decisions

• Brands preparing for campaigns, launches, or seasonal content

One clear vision, from concept to execution.

For brands who want visuals that feel intentional from the start — not stitched together from multiple perspectives. This package combines creative direction and photography to produce cohesive imagery across all platforms.

What’s included:

• Visual Concept Development: We’ll define the story, tone, and mood for your campaign, shoot, or ongoing imagery.

• Creative Direction: Guidance on styling, set design, talent selection, and overall execution to ensure visuals align with brand values. Put together a pdf with all information in one place.

• Photography Production: Shooting imagery in a way that is cohesive, flexible, and usable across multiple platforms.

• Content Guidance: Recommendations for how, where, and when to use imagery to support your brand narrative.

• Optional Collaborator Coordination: Coordination with videographers, stylists, or other creatives as needed for seamless production.

Investment: $6,000 – $10,000+ (depending on project scope, days, usage and collaborators)

Why it matters:
This package eliminates inconsistency and guesswork. You get both the vision and the execution, resulting in imagery that feels intentional, strategic, and ready to use across all brand touch points.

Perfect for:

• Campaigns, launches, or seasonal visuals

• Brands ready to invest in a cohesive creative world

• Brands tired of one-off shoots that don’t integrate

• Businesses needing both strategic direction and photography in one package

My work is about visual direction, aesthetic cohesion, and thoughtful creative leadership, not the day-to-day execution of every platform. Here’s what I don’t do:

• Daily social media management – posting, caption writing, or engagement

• Trend-driven marketing or viral growth strategies – I focus on long-term brand clarity

• Full-service marketing or advertising campaigns – I guide creative direction but don’t manage ads or email sequences

• Logo, brand identity, or graphic design creation – I define visual language and guide collaborators, but don’t design logos or packaging from scratch

• Full project management – I coordinate collaborators for cohesion but do not manage timelines, budgets, or client communications for other vendors

This ensures our work stays focused on what truly matters: building a cohesive, intentional visual world for your brand.